HydroX Company Website & Brand
Before I joined HydroX AI, the company’s website lacked comprehensive information and branding. As a small startup, it was essential to establish a strong online presence to clearly communicate our mission and vision.
To address this, I led the creation of the HydroX brand, including designing a new logo and building out the website. As the company grows, the site continues to evolve, requiring frequent updates to reflect our latest developments and offerings.
Role:
Product Designer, Product Manager, UX Writer
Team:
2 PM, 2 Engineers
Duration:
Sep 2023 - Present
Tools:
Figma, React
Logo
Instead of doing a traditional security company logo with a shield or a lock, I decided to play more with HydroX's name. Hydro = water drop and X is just an X!
Branding
Computer security is a traditional space, typically, dark themed and colors of blue and green are dominant. I wanted to give a more modern and clean look to our brand, but chose to stick to the traditional security space themes to align ourselves as a security company.
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Company Website
When creating the content for the company website, I focused on three types of audiences:
Potential Partners
Potential Investors
General Public
This is the information architecture for the first version of the website deployed. Upon user feedback, I wanted to reduce the amount of content on each page and break them into more pages on the website.
Design Process
Early margin set up and designs
🖌️ Creating Animations
I created this animation for the website using Spline!
🤳 Optimizing for Phone
What was actually surprising is that data shows there was 20% more phone users than laptop users. This resulted in a emphasis on optimizing this design for phone experience.
Takeaways
🎨 Drawing Graphics
This project included many graphics. Drawing inspirational and appealing graphics quickly became something that I had to improve on.
✍️ UX Writing
Getting the language right in this project was crucial. All language on the website was written by me with the help of Chatgpt of course.
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